Highlights cool tones in blonde, silver, and platinum hair. The Platinum Shampoo uses a blue malva flower extract and behaves in a similar way to a traditional bluing agent. It covers unwanted yellow hues, and makes grey hair appear brighter, shinier, and more silver in appearance. Properties Ingredients Ingredients: Aqua (Purified Water), Aloe Barbadensis (Decolorized Aloe Vera) Gel, Malva Sylvestris (Blue Malva) Extract, Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamide Mea, Glycerin (Vegetable), Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Amodimethicone, Glycol Distearate, Helianthus Annus (Sunflower) Extract, Salt, Citric Acid, Gluconolactone, Sodium Benzoate, Octyl Methoxycinnamate, Natural Fragrance Dietary Information This product is suitable for the following requirements: Vegetarian Vegan Allergens This product is hypoallergenic / does not contain any of the 14 major allergens listed in Annex II (1169/2011) of the EU Food Information for Consumers Regulation. Format Format Hair Care Volume (ml) 237 Directions & Storage Directions: Massage gently into hair, lather & rinse. Storage: Store in a cool, dry place away from direct sunlight and heat Warnings Do not exceed the recommended daily intake/dose Do not purchase or consume if the seal is broken Keep out of reach of children Food supplements should not be used as a substitute for a varied and balanced diet and healthy lifestyle Storage Certification